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Pencil: Create Winning Ads 10x Faster with AI

In the fast-paced world of digital advertising, creating effective ad campaigns that drive results can be a challenging and time-consuming process. That’s where Pencil comes in. Pencil is an AI-powered ad generator that helps brands and agencies create new ad variations at an astonishing speed, making the process 10 times faster than traditional methods. With Pencil, you can harness the power of generative AI and creative humans to create ad creatives that deliver exceptional results.

Connect Your Data and Assets

Pencil makes it easy to generate unlimited ad creatives by seamlessly connecting your data and assets. By connecting your ad accounts, you can learn from winning ads, gain valuable insights, and train predictions to optimize your campaigns. Additionally, you can connect to your store or assets library to import branding, images, videos, and product information, ensuring that your ad creatives are tailored to your specific needs and objectives.

Generate or Receive Ads

With Pencil, you have the flexibility to generate new static and video ad creatives yourself in just minutes. The intuitive interface allows you to quickly experiment with different variations, saving you time and effort. Alternatively, you can choose to receive ad creatives made by your Creative Assistant, taking advantage of the expertise and creativity of the Pencil team. This collaborative approach ensures that you have access to a wide range of ad creatives that are tailored to your brand and target audience.

Automatically Generate Static & Video Ad Creatives

One of the key features of Pencil is its ability to automatically generate static and video ad creatives. This eliminates the need for manual ad creation, saving you both time and money. By automating the creative production process, Pencil allows you to focus on other important aspects of your advertising campaigns. This feature is particularly valuable when considering that many manually created ads end up underperforming. With Pencil, you can take advantage of the power of AI to create high-quality ad creatives that are more likely to drive results.

Run Creatives Predicted to Win Based on $1B in Ad Spend

Pencil goes beyond just generating ad creatives. It also leverages a dataset of over $1 billion in ad spend to predict which creatives are most likely to perform among the top quartile in your sector. This predictive capability helps you make informed decisions about which ad creatives to run, maximizing your chances of success. By focusing on the highest-performing creatives, you can optimize your ad campaigns and achieve better results.

Easily Edit Ad Creatives to Achieve the Perfect Result

While Pencil excels at generating ad creatives, it also provides a powerful editor that allows you to make simple edits to achieve the perfect result. Whether you’re a designer, a media team member, or even a non-technical user, the intuitive editing interface makes it easy to fine-tune your ad creatives in real time. This feature is particularly useful for performance testing, as it allows you to quickly iterate and optimize your ad campaigns based on real-time feedback.

Get Clarity on What’s Working in Your Creatives

Understanding what works and what doesn’t in your ad creatives is crucial for driving success. Pencil provides valuable insights into your ad campaigns, helping you identify common elements across your winning and losing ads. By analyzing copy, creatives, and design elements, you can make data-driven decisions about what to focus on and what to avoid. This level of clarity enables you to continually improve your ad campaigns and drive better results.

See How Your Results Stack Up Against Your Sector

Pencil Benchmarks offer a unique perspective on your ad campaign performance by comparing your results to others in your sector. This valuable benchmarking data not only provides insights into your own performance but also highlights tactics and creative angles that your competitors are using. By leveraging this information, you can stay ahead of the curve and adopt strategies that have proven successful in your industry.


Pencil is a game-changer for brands and agencies looking to create winning ads faster and more efficiently. By combining the power of generative AI with the expertise of creative humans, Pencil delivers exceptional results that drive business growth. With its seamless integration of data, assets, and prediction capabilities, Pencil empowers marketers to make informed decisions and optimize their ad campaigns. Whether you’re new to generative AI or an experienced marketer, Pencil offers a user-friendly interface that makes ad creation and optimization a breeze. Trust by over 3,000 brands and agencies, Pencil is a must-have tool for any marketer looking to stay ahead in the competitive world of digital advertising.


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